By Deborah Brown, Natick Report, September 6, 2022
"We attended the swank opening of a Natick Mall pop-up, Conscious Beauty Collective, devoted to the beauty and wellness of its customers, as well as the empowerment of women-owned indie brands, which often struggle to get a foothold in the hyper-competitive beauty industry. The Collective will be in the mall until the end of 2022 to capture the busy foot traffic of its first-floor space across from Nordstrom’s, as well as the holiday shopping market.
Conscious Beauty Collective founder Lynn Power got the crowd of about 30 well-groomed, beautifully dressed pretties pumped up with a psych speech before inviting each to speak a little about their brands. “It’s all about good for you, good for the environment, and also about helping each other. We’re indie brands, it’s tough, we know what it’s like to build a beauty business. It’s not for the faint of heart, but dammit, we’re doing it and we’re making change,” she said as attendees sipped sparkling water and let out a string of exuberant who-hoo’s.
Swag box from Conscious Beauty Collective, which is located on the first floor of the Natick Mall, across from Nordstrom’s.
Our swag box, which looked like it was assembled by either a straight-A geometry student, or an award-winning Tetris player, or both, held enough responsibly packaged and developed products to keep us pampered for months. For you beauty junkies who have been searching for hard-to-find brands, you can now get your hands on revitalizing hair products from The Art of Natural Blends; body butter by NRL; skin care by Buffalo Gal, Avoila, Hear Me Raw, Beauty Zana, H. Honeycup, Six Gldn, Empress Naturals, and Green Bee Botanicals; eyelash serum by Lash Spell; all-purpose balm by Ouli; aluminum-free charcoal deoderant by Cleo Coco; and so much more. Massachusetts residents that represent at the Collective include Lynn Power with her brands MASAMI and Isle de Nature; Jaime Brown from Swedish Jealousy; and Chris Hobson and Michael Jordan of Rare Beauty Brands.
The over two-dozen vendors want to make every square inch of you positively glow with good health—from your scalp to your toenails—with products that have been developed with non-toxic ingredients, and keep you informed with transparent labeling."