Choose a Natural Beauty Brand that Truly Cares
What is Natural Beauty?
Art, landscapes, architecture, stars, sunsets, dancing, our faces, our bodies—are all beautiful. Beauty can be found in the joy, curiosity and meaning of those things that make us feel good.
We can explore, embrace and enjoy experiences that enhance our self-care and feelings of support, love and good health.
It’s clear natural beauty is highly sought-after. But with so many of us searching for natural beauty brands and shopping for natural skincare products that promote self-care and give back to the wider community, how do we know which one to choose? We want more than healthy glowing skin. We want a brand that is right for us.
Learn MoreHow to Choose a Natural Beauty Brand That’s Right for You?
In today’s beauty industry, we’re looking for brands, natural skin care and body care products and initiatives that support and value our health, wellness and wellbeing—to reflect our wider efforts in our daily lives.
Routines, regimens and habits help to create an enjoyable experience. In our busy and multifaceted lives, beauty and the practice of self-care can positively transform how we feel.
How can we find a natural beauty brand that fits our needs? What should we consider when choosing one? Here’s what to look for when searching for natural beauty brands that focus on wellness, self-care and giving back to the community.
Brands with Our Own Values
Today, we’re seeking a more personalized, considered and conscientious approach from beauty brands. One that reflects our wider socially-conscious calls for ethical and sustainable beauty.
Far from a fad, conscious consumerism goes to the very core of everything a beauty brand does—their formulations, sourcing, supply chains, packaging and charitable giving. And truly conscious beauty brands will hold these values at the heart of everything they do.
As we become more aware and knowledgeable of our skin and natural body care needs, we’re actively seeking brands that provide information and understanding of these wants, preferences and needs.
When shopping, we may ask: What do I want from a natural beauty brand and its products? How does this brand and its product help me?
Today, natural skin care brands are prioritizing stances, actions and product developments that make us feel good and respond to our wellness efforts.
Here are some of the ways brands are appealing to natural beauty needs:
- Promoting self-care
- Supporting clean living
- Offering clean beauty products and education
- Tailoring products to fit our skin and body care routine
- Demonstrating cause-based values that show they care about us and our skin
- Developing vegan skin care and cruelty free skin care
- Creating clean beauty products
- Offering products in new textures and specialized niches
- Formulating with safe and effective ingredients
Top Tip: Does it put people and the planet firmly at the top of its priority list? Find a wellness beauty brand that aligns with your values. It’s a partnership between the brand and yourself, their beauty consumer. A good one involves engagement, connection and a sense of community.
Learn MoreSeek Credible & Customer Oriented Communication
Natural beauty also revolves around safety, reassurance and trust. We want to know that a brand’s natural skin care products are effective; that they will do what they say they will, meet our personal care needs, and be safe.
Conscious and purpose-based beauty brands place emphasis on:
- Being transparent
- People, both individuals and cause-based communities
- Looking after the planet
- Supporting local
- Engaging in collaboration
“Greenwashing”, whereby a brand markets certain clean beauty product claims but does not live up to them, has generated skepticism. Growing concerns about the truth of a brand’s claims and what goes into making beauty products has spurred calls for ethical beauty brands.
We want authenticity and are actively looking for natural skin care brands that can substantiate their claims.
Independently-owned beauty brands, known as indie brands, have exploded in popularity in recent years for being synonymous with having high levels of transparency and being passionate, purposeful and rich in storytelling.
We value purposeful leaders and relatable founders that communicate with us directly. Clear, transparent information on safety, ethics and the product’s efficacy create confidence and build trust.
We want to receive information on the inspiration behind their brands, values, the origin of their chosen ingredients, formulations, processes, and certifications (i.e., MADE SAFE Certified, EWG Verified, USDA Certified Organic, Leaping Bunny).
Brands that communicate their compliance with global cosmetics regulations, and also utilize and display accreditations and all-encompassing certifications on their packaging provide assurance of safety, ethics and eco-consciousness.
Top Tip: Connect with a reliable and responsible natural beauty brand that genuinely cares about your needs as a consumer. Choose a brand that can substantiate the safety, effectiveness and consciousness of its brand and product claims.
Care & Community
Wellness not only relates to the self-care a brand is providing you as an individual but also how it reaches out to the wider community and seeks to give back to the planet. We can take care of ourselves and take care of others—with the right wellness beauty brand.
The congruence of climate change, international sustainability goals, the Covid-19 pandemic, social justice movements and an increased focus on mental wellbeing have culminated in rising social-consciousness. We care deeply about the brands we choose to connect with, trust and buy from, with those backing social welfare and global issues at the top of our lists.
To help us choose a wellness beauty brand, we can look at how the brand gives back to causes it’s passionate about and how it cares for the wider world.
Here are some of the ways brands are supporting people and the planet:
- Charitable giving
- Natural and organic ingredient selection
- Ethical ingredient sourcing
- Waterless formulations
- Sustainable packaging
- Upcycling methods to reduce waste
For brands that achieve true sustainability and wellness for the wider planet, we reward them with loyalty. We become brand advocates, sharing the brand’s positive attributes with our friends, families and communities. And we vote for our wellness beauty brands of choice with our dollars.
Top Tip: Select a brand that delivers on their promises, not only to you but to the causes they support and their sustainability initiatives. Self-care to take care—of you, the causes close to your heart, your local communities and the planet.
Credibility not only relates to the self-care a brand is providing you as an individual but also how it reaches out to the wider community and seeks to give back to the planet. We can take care of ourselves and take care of others—with the right natural beauty brand.
Your Natural Beauty Brand
Natural beauty is here to stay. Looking ahead, vegan skin care and cruelty free skin care will continue to grow as beauty, skin care and natural body care devotees prioritize self-care, feeling good, caring for causes they’re passionate about, and protecting our planet.
We want to get the most out of our skin and body care routines, regimens and habits to make us feel good, inside and out. We also want to give back and know that the natural beauty brand we choose has a purpose and a passion, a cause and a conscience—a genuine authenticity built on the values we share with them.
Body Care with a Cause
Honeycup creates natural skin care products dedicated to inspire you to feel good about yourself while doing good for others. We promote self-care, encourage a giving community and prefer a fun, relaxed culture which translates to our body care products. As a family affected by addiction, we donate plant-based natural skin care products to individuals in recovery from addiction with the hope that it helps them heal both body and mind naturally. We ask our community to suggest where we can donate which makes it personal for all of us.
