This ethyl alcohol (ethanol) is not suitable for drinking while remaining a powerful cleaning agent.The CDC recommends a minimum of 60% alcohol for hand cleanser when soap and water is not available to wash hands.
Derived from a variety of plants including chamomile and comfrey. It hydrates and exfoliates dry skin, and helps with skin texture and smoothness.
This juice comes from the plant leaves and is known to hydrate, exfoliate and nourish skin. It moisturizes without leaving skin greasy and can soothe aches, joint pain, inflammation and burns. It can also help protect the skin before and after the harmful effects of UV radiation while it works to repair the damage.
Arrow root powder comes from the fleshy tubers of the plant. It enhances the texture of the product while nourishing and moisturizing skin.
Essential oil with citrus notes that complement many other scents.
This vegan ingredient comes from the candelilla plant and provides texture which allows smooth application. Its nutrients are easily absorbed by skin and prevent moisture loss while softening.
CBD (cannabidiol) is derived from hemp. CBD isolate is 99% pure CBD and THC-free. They do third party testing validates the purity of the CBD. This is incorporated in body oil and body lotion topicals to help soothe and moisturize where needed.
This fatty alcohol is a waxy solid material that gives texture to products in a natural way.
Derived from the chamomile plant, it has antioxidant properties and has been shown to soothe skin.
The powder is derived through the fermentation of corn and sugar beets. It helps exfoliate and brighten skin and by managing pH, it helps with product stability.
This mild cleansing agent is derived from coconut oil. It boosts lather and helps enhance and thicken product texture. Good for sensitive skin.
This oil is extracted from seeds of the coriander herb. It smells a little sweet and also woody and spicy. It has antioxidants, minerals, and vitamin C. These plus its moisturizing properties can enhance skin's appearance.
Found in the Amazon Rain Forest, it’s made from fruit of the cupuacu tree. It smooths, softens, and hydrates skin with its ability to retain moisture. Its antioxidant and anti-inflammatory properties help calm and firm skin. Pronounced ku-pu-ah-su.
Derived from coconuts, this acts as a mild cleansing agent.
Derived from coconut or other vegetable oil, it acts as a preservative and also helps soften skin.
With a high saturated fat content, this softens and soothes skin for a healthy glow.
Plant based liquid derived from coconut oil, shea butter and other natural sources. It can attract and lock moisture into the skin to help soften and smooth.
Derived from soy,coconuts, and olives. It keeps in moisture helping to soften and smooth skin.
This oil comes from the bark and wood of the ho tree. It’s woody yet floral scent promotes a peaceful, calming feeling.
Fermented from plants, it boosts skin hydration levels , is skin-friendly and does not clog pores. It helps attract and lock in moisture on the skin. By moisturizing and hydrating, it helps skin look smooth, refreshed and dewy. .
This naturally derived thickener and stabilizer comes from cellulose, a sugar found in the cell walls of plants.
This alcohol acts as a preservative for the insect repellent. It also helps apply the repellent and since it quickly evaporates, it leaves behind the repellent on the skin.
Derived from the flowers and leaves of the jasmine plant, it has an intoxicating scent. May irritate sensitive skin.
This is a naturally occurring extract from the jojoba shrub seed. It is a delicate ingredient that feels good on your skin and acts as a natural skin conditioner.
This essential oil is from the flower spike of lavender plants and has a lovely floral scent. Known for its relaxing aroma and anti-inflammatory properties, it can have a calming effect along with moisturizing benefits.
Lemon essential oil has a refreshing scent, contains antioxidants and has been shown to have antibacterial properties.
The aromatic tropical plant lemongrass has a fresh and fruity lemon-scent. When mixed with oil of lemon eucalyptus, it can be a natural and effective insect repellent. Can cause irritation for sensitive skin.
This is an essential oil with the bright and refreshing scent of freshlimes.It's the perfect natural scent for our CBD Body Oil and CBD Body Lotion.
Also know as Epsom salt, this helps soothe skin and relax the body.
This natural emollient from mango seeds helps improve skin's allure. It acts as a non-greasy moisturizer and can promote healing. It is reported to regenerate skin.
This is an extract from the leaves of the lemon eucalyptus tree. By increasing its active component, it acts as a natural and effective insect repellent.
This essential oil has been known to rejuvenate skin. It can help soften the skin while its intoxicating orange smell is refreshing and relaxing.
An essential oil from palmarosa tropical grass, it acts as a deep moisturizer and can be quite calming. It has a delicate floral scent reminiscent of herbed rose. It can add protective moisture while renewing the look of beautiful
This occurs naturally in green tea and acts as a preservative in skincare. May irritate sensitive skin.
This carrier oil is made from the ruby red seeds of the pomegranate fruit and has anti-inflammatory properties. Its essential fatty acids enhance the skin's beauty naturally.
Derived from corn sugar, this ingredient helps hold moisture in the skin.
White sugar formed into a crystal which acts as an effective exfoliator and dissolves easily.
Extracted from the leaves of the rosemary bush, this invigorating herb has a subtle woodsy aroma while offering natural cleansing and toning of the skin.
A fat that comes from the shea nut tree, it's high in Vitamin E which helps deeply moisturize skin and act as an anti-inflammatory. All these properties enhance skin's appearance.
Derived from coconuts, this acts as a cleansing agent and enhances texture. It is good for sensitive skin.
This plant based ingredient can help soften skin and also helps mix with other ingredients.
Derived from fatty parts of plants, it enhances and thickens texture for a rich, creamy feel.
This emollient from sunflower seeds spreads easily, is a very good source of Vitamin E and can help with skin irritation. Regular use helps moisturize and enhance skin's beauty.
Tea tree is an essential oil distilled from the leaves of a tea tree plant. The oil is believed to have antibacterial and anti-inflammatory properties.
Extracted from vanilla beans, it has the familiar scent of vanilla. When added to insect repellents like Oil of Lemon Eucalyptus, it slows the evaporation process and so helps repel insects for longer.
Known for its antioxidants which can protect skin, it helps restore moisture and promote a healthy skin appearance.
Also known as corn starch gum, it improves texture and mixing of skincare for smooth application.
What is Wellness Beauty?
Art, landscapes, architecture, stars, sunsets, dancing, our faces, our bodies—are all beautiful. Beauty can be found in the joy, curiosity and meaning of those things that make us feel good.
Wellness is defined as the active pursuit of activities, choices, and lifestyles that lead to a state of holistic health. It’s the ongoing journey toward all-around good health that encompasses our physical, mental, social, environmental, spiritual and psychological wellness.
When we combine wellness and beauty, we can explore, embrace and enjoy experiences that enhance our self-care and feelings of support, love and good health.
The global wellness economy is a $4.5 trillion market, with beauty and personal care accounting for the biggest slice of that wellness pie, valued at $1.1 trillion, recent figures show.
It’s clear wellness beauty is highly sought-after. But with so many of us searching for wellness beauty brands and shopping for wellness beauty products that promote self-care and give back to the wider community, how do we know which one to choose? One that is right for us.
How to Choose a Wellness Beauty Brand that’s Right For You?
In today’s beauty industry, we’re looking for brands, products and initiatives that support and value our health, wellness and wellbeing—to reflect our wider efforts in our daily lives.
Routines, regimens and habits help to create an enjoyable experience. In our busy and multifaceted lives, beauty and the practice of self-care can positively transform how we feel.
How can we find a wellness beauty brand that fits our needs? What should we consider when choosing one? Here’s the lowdown on what to look for when searching for beauty brands that focus on wellness, self-care and giving back to the community.
Today, we’re seeking a more personalized, considered and conscientious approach from beauty brands. One that reflects our wider socially-conscious calls for ethical and sustainable beauty.
Far from a fad, conscious consumerism goes to the very core of everything a beauty brand does—their formulations, sourcing, supply chains, packaging and charitable giving. And truly conscious beauty brands will hold these values at the heart of everything they do.
As we become more aware and knowledgeable of our skin and body care needs, we’re actively seeking brands that provide information and understanding of these wants, preferences and needs.
When shopping, we may ask: What do I want from a wellness beauty brand and its products? How does this brand and its product help me?
Today, brands are prioritizing stances, actions and product developments that make us feel good and respond to our wellness efforts.
Here are some of the ways brands are appealing to wellness beauty needs:
Top Tip:Does it put people and the planet firmly at the top of its priority list? Find a wellness beauty brand that aligns with your values. It’s a partnership between the brand and yourself, their beauty consumer. A good one involves engagement, connection and a sense of community.
“My own self-care gave me a purpose. I started my natural skincare business and realized I could help others with their clean living journey.” – Cindy Barberes, Founder, H. Honeycup
Wellness in beauty also revolves around safety, reassurance and trust. We want to know that a brand’s products are effective; that they will do what they say they will, meet our needs, and be safe.
Conscious and purpose-based beauty brands place emphasis on:
“The idea of collaborating with another brand with similar values is so exciting.” - Cindy Barberes, Founder, H. Honeycup
“Greenwashing”, whereby a brand markets certain claims but does not live up to them, has generated skepticism. Growing concerns about the truth of a brand’s claims and what goes into making beauty products has spurred calls for ethical wellness beauty brands.
We want authenticity and are actively looking for brands that can substantiate their claims.
Independently-owned beauty brands, known as indie brands, have exploded in popularity in recent years for being synonymous with having high levels of transparency and being passionate, purposeful and rich in storytelling.
We value purposeful leaders and relatable founders that communicate with us directly. Clear, transparent information on safety, ethics and the product’s efficacy create confidence and build trust.
We want to receive information on the inspiration behind their brands, values, the origin of their chosen ingredients, formulations, processes, and certifications.
Brands that communicate their compliance with global cosmetics regulations, and also utilize and display accreditations and all-encompassing certifications on their packaging provide assurance of safety, ethics and eco-consciousness.
Top Tip: Connect with a reliable and responsible wellness beauty brand that genuinely cares about your needs as a consumer. Choose a brand that can substantiate the safety, effectiveness and consciousness of its brand and product claims.
“Beauty product formulas created from scratch ensure quality control, safety, transparency and originality” - Cindy Barberes, Founder, H. Honeycup
Wellness not only relates to the self-care a brand is providing you as an individual but also how it reaches out to the wider community and seeks to give back to the planet. We can take care of ourselves and take care of others—with the right wellness beauty brand.
The congruence of climate change, international sustainability goals, the Covid-19 pandemic, social justice movements and an increased focus on mental wellbeing have culminated in rising social-consciousness. We care deeply about the brands we choose to connect with, trust and buy from, with those backing social welfare and global issues at the top of our lists.
To help us choose a wellness beauty brand, we can look at how the brand gives back to causes it’s passionate about and how it cares for the wider world.
Here are some of the ways brands are supporting people and the planet:
For brands that achieve true sustainability and wellness for the wider planet, we reward them with loyalty. We become brand advocates, sharing the brand’s positive attributes with our friends, families and communities. And we vote for our wellness beauty brands of choice with our dollars.
Top Tip: Select a brand that delivers on their promises, not only to you but to the causes they support and their sustainability initiatives. Self-care to take care—of you, the causes close to your heart, your local communities and the planet.
“When you give back in your own way, you create a unique energy that inspires generosity in others.” - Cindy Barberes, Founder, H. Honeycup
Your Wellness Beauty Brand
Wellness beauty is here to stay. Looking ahead, wellness in beauty will continue to grow as beauty, skincare and body care devotees prioritize self-care, feeling good, caring for causes they’re passionate about, and protecting our planet.
We want to get the most out of our skin and body care routines, regimens and habits to make us feel good, inside and out. We also want to give back and know that the beauty brand we choose has a purpose and a passion, a cause and a conscience—a genuine authenticity built on the values we share with them.
“You can easily make a difference for yourself AND in caring for your planet. You can be good to yourself and the planet at the same time.” - Cindy Barberes, Founder, H. Honeycup
Body Care with a Cause
Honeycup creates natural skin care products dedicated to inspire you to feel good about yourself while doing good for others. We promote self-care, encourage a giving community and prefer a fun, relaxed culture which translates to our body care products. As a family affected by addiction, we donate plant-based natural products to individuals in recovery with the hope that it helps them heal both body and mind naturally. We ask our community to suggest where we can donate which makes it personal for all of us.