The question of whether clean beauty products are effective was answered quite some time ago. Now, there are so many good options, it’s hard to choose.
The Conscious Beauty Collective (CBC) is a great resource. Whether you’re looking to establish a clean body care routine, avoid dry skin on body, want healthy glowing skin (who doesn’t?), or are looking for self-care gift ideas, the CBC can help.
When a third party verifies the values and effectiveness of natural skin care products, the heavy lifting is already done. Then you simply choose from a selection of vetted cruelty-free skincare from brands like H. Honeycup. Face care, body care, hair care and specialty categories like sexual wellness, clothing, and accessories.
What is the Conscious Beauty Collective?
The CBC is a retail experience with 30+ indie beauty and wellness brands currently in Palm Springs, CA. The brick-and-mortar collective stays in one location for about 6 months and moves to another city. Complete with experiential marketing, the CBC educates and informs consumers about the difference between good-for-you ingredients and the toxic ingredients that are still in the majority of beauty products on the market today.
What are the criteria for brands to be in the collective and carry the CBC seal?
• Having formulas that are “EU clean”
• Being transparent
• Promoting a cause
• Eco-friendly practices
• Collaborating
• Offering new textures and specialized niches
• Considering the customer’s shared values
What standard is followed for ingredient safety?
All formulas must exclude the over 1,300 ingredients now banned by the European Union, a stricter standard than the United States now has.
Find out more about the Conscious Beauty Collective, including the brands now participating.
