GREEN BEAUTY PRODUCT COLLECTIVE IS RARE PANDEMIC RETAIL SUCCESS
Thanks to Melissa Hartman and the San Francisco Examiner for speaking to Cindy, Founder of H. Honeycup and our leader Lynn Power at MASAMI about The Conscious Beauty Collective and our journey to help consumers discover over 30 amazing good for you indie beauty and wellness brands. Amazing article showing the power of indie founders who come together to introduce conscious beauty to the world.
A FOUNDER LED BEAUTY POP-UP
"A pop-up store at Stonestown Galleria has experienced a rare pandemic retail success: a collective of eco-friendly beauty companies that are not just selling their products, but educating the public about them.
Of the 32 sustainable cosmetics companies that partnered with Conscious Beauty Collective creator Lynn Power, 30 were founded by women. One-fifth were started in the Bay Area, where Power’s first solo pop-up has been running since April in the mall.
Power, who will take her pop-up to Boston when June ends, said she came up with the concept based on her experience running a small, environmentally sustainable business in a competitive market."
WHAT COMES NEXT?
Find out about earning consumer trust, comments from H. Honeycup founder Cindy Barberes, and what's next for the pop-up (hint: heading to Boston September 1, Natick Mall).
Read more popup details.
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“Moving to such an iconic location in Palm Springs is a dream. California has proven to be a fantastic market for us. Consumers are ready and willing to explore new conscious beauty bands and it’s a plus that we are all small businesses.” - Lynn Power, Founder of MASAMI & the Conscious Beauty Collective