INSIDE THE GLOSSY SUMMIT: HOW BEAUTY BRANDS ARE LEVERAGING RETAIL PARTNERS, COLLABORATIONS AND TIKTOK SHOP
By Emma Sandler, November 14, 2023. The full article can be seen on Glossy. Image courtesy of Glossy.
“Partnerships and collaborations can be a source of strength … One successful retail-style partnership mentioned in the discussion was The Conscious Beauty Collective Shop, made up of indie brands including Adoratherapy, Auve Beauty, Beautyologie and Empress Naturals.
Approximately 30 brands are featured within pop-up-style retail stores. So far, they’ve taken place in San Francisco, Boston and Rancho Cucamonga, California. One is currently running in Palm Springs, until April 2024.
Lynn Power, founder of MASAMI Hair Care and the CBC, created the roaming indie retailer after realizing that small brands like hers could join forces and act stronger together. In addition to being an avenue for retail sales and cross-promotions across social, it’s also a way to meet other founders to network and share resources.”
“CBC has been life-changing. I’m a tiny brand; I don’t have investors, I’m self-funded. By working together, we can start to make a dent and compete with bigger brands. If you aren’t leveraging partnerships, you’re missing the boat.” – Lynn Power, MASAMI and CBC Founder.
H. Honeycup is a founding member of The Conscious Beauty Collective. We promote self-care, encourage a giving community, and prefer a fun, relaxed culture which translates to our body care products. We are body care with a cause: As a family affected by addiction, we donate clean beauty products to individuals in recovery from addiction with the hope that it helps them heal both body and mind naturally.