H. Honeycup is certified by the Power Beauty Collab (PBC). Initially the Conscious Beauty Collective, it ignited the clean beauty and wellness movement in 2022, making waves with four successful pop-up stores across four major cities. Announcing the latest retail pop-ins with several incredible small business partners, showcasing a commitment to clean beauty and wellness. We have pop-ins across the country in Palm Springs CA, Brooklyn NY, Miami FL, Saratoga Springs NY, New York NY. And more to come! Check out the details and press!

In addition to a retail presence, the PBC awards a Power Beauty Certification to brands with a commitment to clean ingredients, ethical sourcing, and sustainable practices.

This certification guides consumers through the complex beauty market, ensuring they choose products aligned with their values. It's reassuring to know that PBC-certified brands have undergone rigorous vetting, offering peace of mind and trust in their quality and integrity.

Requirements:

Independently owned (less than 50% VC/corporate ownership)

Vegan, cruelty-free, or Fair Trade minded

Committed to sustainability (eco-packaging, ethical sourcing)

EU-compliant formulas

Give back to the community

Help educate consumers on conscious beauty 

QUESTIONS: lynn@lovemasami.com

The journey began at Stonestown Galleria in San Francisco (April 2022), followed by an exciting stint at Natick Mall outside of Boston. Then Victoria Gardens in Rancho Cucamonga, CA and Palm Springs, CA. Each location helped to share a commitment to clean, conscious beauty and wellness with an ever-growing community.