3 Advantages of Creating Natural Skincare Formulas from Scratch
Even natural skincare brands sometimes begin with a base or blend purchased from another company. However, there are clear benefits to the brand and the customer of building the formula one ingredient at a time.
Types of blends used in skincare include essential oil blends (natural), fragrance blends (synthetic) and lotion, soap, or other bases (natural or synthetic).
A natural skincare formula a brand develops by trial and error using individual plant-based ingredients results in a unique product with its own texture and scent. The use of a pre-mixed blend can work very well and save time but that base or fragrance isn’t necessarily exclusive to that brand and could be found in many other products.
The brand has complete control over the specific ingredients used, their source, and the exact proportions. This level of confidence and control is lessened when using a base or blend.
Most US natural brands disclose every skincare ingredient on the website (optional) and product labels (required) so individuals know what they are putting on their skin. If there is reference made to a blend of oils or fragrance, then it is harder to determine exactly what is in the product and confirm it is natural.
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Don’t be fooled by the statement “all natural”
Many brands have been suspected of “greenwashing”. Since it’s becoming more important for many consumers to choose products that are healthy, brands have become clever in their marketing.
There is no official definition of “natural” skincare so be careful of these claims. Remember, the label reveals the true ingredients so always review the label. Ingredients are listed in descending order of concentration.
I used to be focused on the facts: black and white. Then after my corporate career, I discovered lots of other beautiful colors. The yellow that peace of mind can bring. The orange of relaxed confidence. All brought out through a commitment to self-care.
I really wanted to help other women get excited about self-care by treating their bodies with respect. It needed to be something you could see AND feel. There were more colors out there for everyone to explore. You could close your eyes, smell and touch something beautiful. A guilt-free way to feel good about yourself. It was so simple and I knew everyone could do it!
- EXFOLIATE hands weekly
- MOISTURIZE hands after every wash
- MOISTURIZE cuticles daily
- NOURISH. Apply deep moisturizer weekly
- CLEAN. Use moisturizing hand sanitizer