3 Advantages of Creating Natural Skincare Formulas from Scratch
Even natural skincare brands sometimes begin with a base or blend purchased from another company. However, there are clear benefits to the brand and the customer of building the formula one ingredient at a time.
Types of blends used in skincare include essential oil blends (natural), fragrance blends (synthetic) and lotion, soap, or other bases (natural or synthetic).
A natural skincare formula a brand develops by trial and error using individual plant-based ingredients results in a unique product with its own texture and scent. The use of a pre-mixed blend can work very well and save time but that base or fragrance isn’t necessarily exclusive to that brand and could be found in many other products.
The brand has complete control over the specific ingredients used, their source, and the exact proportions. This level of confidence and control is lessened when using a base or blend.
Most US natural brands disclose every skincare ingredient on the website (optional) and product labels (required) so individuals know what they are putting on their skin. If there is reference made to a blend of oils or fragrance, then it is harder to determine exactly what is in the product and confirm it is natural.
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Don’t be fooled by the statement “all natural”
Many brands have been suspected of “greenwashing”. Since it’s becoming more important for many consumers to choose products that are healthy, brands have become clever in their marketing.
There is no official definition of “natural” skincare so be careful of these claims. Remember, the label reveals the true ingredients so always review the label. Ingredients are listed in descending order of concentration.