“Fragrance” is a good word, except when it comes to skincare. Why? Because when you see it on a label, “fragrance” often includes synthetic chemicals which most of you want to avoid if you are looking for natural products.
According to the FDA, trade secrets don’t have to be revealed and “fragrance” falls into that category. Any number of questionable ingredients can hide behind that term. But that limits transparency for you and your delicate skin. If fragrance on the label is not clearly defined, you may be putting potentially harmful ingredients on your skin.
The truly natural way for your skincare to smell good is with plant-based ingredients and essential oils. These should be clearly listed on the product’s label without the word “fragrance”. Happy shopping!
The rebranding of our natural skincare company began in 2019. One key observation during the process was that our philosophy of giving wasn’t clear. Our “Take Care” brand story emerged as something important to represent. We had no idea how valued it would become given the circumstances that have developed in 2020.
It’s finally here! We have selected a new look for h. honeycup with the help of Fig Industries. Over the coming months all will be revealed including the why, the how, and the what! We are so excited to take you on this journey since your input and feedback went into this process. You are a reflection of who we are and who we want to be. Follow us on Instagram for more updates! Take care, Cindy
My own self-care gave me a purpose. Since our family member is in recovery from addiction, I decided to donate clean beauty products to different sober living centers. I ask those I know to suggest places and donate because of the personal connection.