Avoid the Word “Fragrance” in Natural Skincare
“Fragrance” is a good word, except when it comes to skincare. Why? Because when you see it on a label, “fragrance” often includes synthetic chemicals which most of you want to avoid if you are looking for natural products.
According to the FDA, trade secrets don’t have to be revealed and “fragrance” falls into that category. Any number of questionable ingredients can hide behind that term. But that limits transparency for you and your delicate skin. If fragrance on the label is not clearly defined, you may be putting potentially harmful ingredients on your skin.
The truly natural way for your skincare to smell good is with plant-based ingredients and essential oils. These should be clearly listed on the product’s label without the word “fragrance”. Happy shopping!
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5 Tips on Reading Natural Skincare Labels-US
Don’t be fooled by the statement “all natural”
Many brands have been suspected of “greenwashing”. Since it’s becoming more important for many consumers to choose products that are healthy, brands have become clever in their marketing.
There is no official definition of “natural” skincare so be careful of these claims. Remember, the label reveals the true ingredients so always review the label. Ingredients are listed in descending order of concentration.
