December 02, 2022



By Cindy Barberes

What is the Conscious Beauty Collective (CBC)?

It is a group of 30 independent clean beauty and wellness founders with a traveling pop-up. They combined to form the CBC in 2022 and had their first pop-up in San Francisco. After making a splash they moved east to Natick Mall, an upscale location outside Boston, MA. Then on to Rancho Cucamonga, CA and finally Palm Springs, CA September 1 - December 31, 2023!


“The idea for the pop-up came from one of the bright spots of launching a brand during Covid. We have found that partnering with like-minded brands over the past two years has been a fantastic way to grow each other's businesses. We wanted to leverage this into a bigger experience and create a collective that would be brand led, not retail led, so that all of the brands would benefit.”

-Lynn Power, founder of the Conscious Beauty Collective, and MASAMI Haircare

How is the Conscious Beauty Collective Set Up?

Each brand has its own section so you’ll see the hero products hand selected by the founders. Although each brand is independent, they collaborate on ideas, giveaways, education and events. You can often find some founders at the store.

What’s special about the Conscious Beauty Collective?

You can shop for clean beauty and wellness brands all in one place! Plus the amazing bundles with mixed brands. It helps to know these brands are socially conscious, so they care about you and the planet.

Who are the founders?

All are indie founders who are leading the way with safe and eco-friendly beauty and wellness products. They started their brands from the ground up, initially doing everything themselves until they could collaborate and hire great people to help implement their vision. 

What are the special bundles available at the Conscious Beauty Collective?

Shop all bundles!

Each bundle is made up of multiple products that complement each other. The bundles are discounted by 20% off full price. Past bundles have been Award Winners, Shower Power, Weekend Getaway, Travel Kit.

You can purchase all the bundles online through MASAMI, the leader of the collective.

Come into the store to look at the bundles yourself! There are other deals and giveaways shared on social media too.

Be sure to follow the CBC!

Cindy Barberes is the founder of H. Honeycup. She encourages self-care, a giving community and prefers a relaxed culture which translates to her natural body care products. As a family affected by addiction, H. Honeycup donates clean beauty products to those in recovery from addiction with the hope that it helps heal body and mind naturally. Feel free to download free eGuide, "How to Choose the Wellness Beauty Brand For You!"