August 09, 2024

H. HONEYCUP: THE STORY BEHIND OUR BRAND

H. HONEYCUP: THE STORY BEHIND OUR BRAND

Embracing Clean Living with H. Honeycup

At H. Honeycup, we create natural body care products to embrace clean living. Our journey is about more than just skincare. It’s about ensuring our brand reflects our core values, especially our commitment to giving and community support. 

Philosophy of Giving

One of our key motivations is the importance of fully communicating our philosophy of giving. Our “Take Care” story emerged as a pivotal theme, highlighting our dedication to supporting those in recovery from addiction. As the founder, I had no idea how significant this would become to our customers.

Supporting Those in Recovery

Our Donations

As a family affected by addiction, we decided early on to donate clean beauty products to individuals in recovery, hoping to help them heal both body and mind naturally. We involve our community in this purpose by asking for suggestions on where to donate, making it a personal and collective endeavor. We’ve donated from the East Coast to the West Coast, including a recent contribution to individuals completing an in-house recovery program, giving them our MADE SAFE® Certified “Take Care” Gift Bundle.

Our Design

Our labels had to represent our values and personality. Here’s how:

  • Unique Pattern: Every label features a drawing of honeysuckles and buttercups. Our founder’s love of these inspired the name “Honeycup”. Look closely, and you’ll see the flowers!
  • Take Care Message: Our labels carry the message, “With every purchase, you help us care for an individual who is overcoming addiction.”

Our Blog – Radical Acceptance

Sharing stories of those in recovery is essential to us. Our blog series, named "Radical Acceptance" by a person close to us, aims to inspire and support. When asked why they remain sober, their response was:

“Radical acceptance of the world . . . and more importantly, myself.”

Embracing Our Identity

Our design encapsulates our core values: helping others on their journey, especially those in recovery, expressing emotions, listening, and treating our bodies with respect. These values are beautifully woven into our brand with the simple yet powerful message:

TAKE CARE OF YOURSELF. TAKE CARE OF OTHERS.

We invite you to share in our journey and stay connected with us.

LinkedIn

Instagram

TikTok

Pinterest

About the Founder

Cindy Barberes, the founder of H. Honeycup, encourages self-care and a giving community. She prefers a relaxed culture, which translates to her plant-based body care products. As a family affected by addiction, H. Honeycup donates products to those in recovery, hoping to help heal body and mind naturally.