Why Start My Own Indie Brand?
I used to be focused on the facts: black and white. Then after my corporate career, I discovered lots of other beautiful colors. The yellow that peace of mind can bring. The orange of relaxed confidence. All brought out through a commitment to self-care.
I really wanted to help other women get excited about self-care by treating their bodies with respect. It needed to be something you could see AND feel. There were more colors out there for everyone to explore. You could close your eyes, smell and touch something beautiful. A guilt-free way to feel good about yourself. It was so simple and I knew everyone could do it!
That's when I started researching natural and organic skincare because I know how important it is for women to use products that are effective yet don't have harsh chemicals. I was lucky because my husband's company, Raintree Labs could formulate and manufacture my plant-based products. He knew about combining natural ingredients, skincare packaging, and regulations. I could then focus on my vision of creating skincare for women who love clean living, beauty wellness, and life's adventures.
It wasn't easy settling on a name for the company and then after a lot of soul searching I combined my love of honeysuckles and buttercups to form h. honeycup.
Then came the decision to focus on body care. In the selfie world we live in, I feel it's important to give your body plenty of TLC. When you feel good about what you put on your body, it shows on your face.
I knew we were making people happy once I saw them open products, smell them, and react with wide eyes and big smiles. Then the feedback started coming in. "This stuff is gold." "Love it, love it, love the body scrub! From the energizing smell to the texture that is somehow both scrubby and smooth, to the way it makes my skin wonderfully moist."
Our family has been affected by addiction like so many others. I am now in a position to encourage my community to be part of something they believe in. We donate natural products to recovery centers with the hope that it helps individuals heal body and mind naturally. Our community suggests centers we donate to.
Now I love working hard every day on the next fun product and the next lovely scent. I promote self-care, encourage a giving community and prefer a relaxed culture which translates to our products. I continually ask women what they like, what they want, and what they need to feel happy in their skin. Your perspectives will always mean so much to me.
Cindy is the founder of H. Honeycup. She encourages self-care, a giving community and prefers a relaxed culture which translates to her plant based body care products. As a family affected by addiction, H. Honeycup donates products to those in recovery with the hope that it helps heal body and mind naturally. Feel free to download free eGuide, "How to Choose the Wellness Beauty Brand For You! "